Meet Randy Rohde — The News Guy Reshaping Digital PR and Brand Visibility
Within the ever-evolving field of digital marketing, few professionals have carved out a niche quite like Randy Rohde. Serving as the founder of The News Guy and 38 Digital Market, Rohde is widely recognized as a click here nationally acclaimed PR expert who empowers brands establish credibility, dominate search rankings, and secure coverage on over 900 media outlets.
From Retail Operations to Press Release Powerhouse
Rohde's career path is anything but conventional. With educational credentials from institutions including Michigan Ross, he launched his professional life in retail operations — managing national retail locations, supervising multi-unit teams, and eventually directing operations for two national retail companies.
However, Rohde always had the drive to build something of his own. With a team of partners, he launched a national service provider, sold it, started another, then settled in Cleveland, Ohio, where he grew a business across five states — and sold that business as well. It was during this time that he became captivated by digital marketing.
What The News Guy Brings to the Table
Currently, Rohde leads 38 Digital Market, a digital marketing agency based in Chagrin Falls, Ohio. Via his signature brand "The News Guy," he delivers a robust lineup of services designed to generate measurable outcomes for businesses.
His flagship service is press release distribution, securing placements across high-authority publications including AP News, Yahoo Finance, Benzinga, and Business Insider. Complementing that core service, Rohde offers featured article placements on top-tier media outlets, SEO and local SEO strategies, white-hat link building campaigns, and PPC campaign management.
Where PR Meets AI
Perhaps the most forward-thinking aspect of his work is his expertise in AI search visibility. He views press releases as a form of AI prompt engineering — allowing companies to control what AI tools including Google AI Overviews, ChatGPT, and Perplexity communicate about a given brand. This forward-looking methodology positions his clients a competitive edge in today's shifting digital landscape.
A Renaissance Man of Media and Marketing
Rohde's reach goes well beyond just his marketing services. He hosts a pair of podcasts — "Hot Off The Press," a daily show dedicated to press releases, SEO, and digital PR boasting 400-plus episodes, and "Running the Bases with Small Businesses," an interview series featuring entrepreneurs and small business owners.
As a sought-after speaker, Rohde has shared his expertise at notable gatherings both domestically and internationally, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's appeared as a guest on popular podcast programs including The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
And if that weren't enough, Rohde boasts IMDB credits as a producer, actor, and director — showing his creative range both in film and in business.
Building Digital Trust, One Press Release at a Time
As he's fond of saying: "Visibility without credibility is a missed opportunity." For companies seeking to establish trust, boost their search rankings, and future-proof their marketing, Randy Rohde and The News Guy provide a strategic advantage.